MasterCard calls in Kaper for consumer PR brief

MasterCard is understood to have appointed Kaper to handle a consumer PR brief.

MasterCard: wants to promote its 'Priceless Cities' campaign
MasterCard: wants to promote its 'Priceless Cities' campaign

The appointment follows a pitch process that was reported in PRWeek (2 March).

The agency is expected to be working to promote the US-owned credit card giant’s global 'Priceless Cities' campaign in the UK and elsewhere.

The three-month brief will see Kaper promoting the campaign, which focuses on a series of city-wide reward programmes with exclusive 'experiences'. The Priceless Cities campaign relaunches MasterCard's long-term 'Priceless' marketing campaign.

This follows the appointment of Rose Beaumont as senior vice-president, group head of comms, Europe. She joined in February from being executive director for comms and publicity in UK and EMEA at The Walt Disney Company.

Weber Shandwick currently handles MasterCard's public affairs work and is understood to have handled a number of consumer projects.

Kaper founder Chris McCafferty declined to comment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.