Bose Hewitt wins Capital VIP party profile raising job

Teen party organiser Youth Entertainment has appointed Bose Hewitt

Communications to raise the profile of the firm's Capital VIP

parties.



The one-year account will see BHC attempt to raise the profile of the

under-18 only club nights, which shot to prominence when Prince William

attended an event in 1995. Other notable attendees in the course of the

firm's nine-year historyinclude Elizabeth Jagger, Holly Branson and Ewan

Blair.



BHC director William Bose, who leads the pounds 100,000-fee account,

admitted that events of this sort had come in for criticism in the past,

but insisted: 'A lot of powerful parents allow their children to attend

these events and the company would not have survived so long were they

not well-organised.'



The agency will undertake 'unconventional' consumer work for the brand,

looking for sponsorship and product placement deals, while attempting to

secure media partnerships with magazines and TV shows aimed at the

target audience.



The account was won following a non-competitive pitch.



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