MG Rover Group is on the hunt for a director of communications and
public affairs following the promotion of Gordon Poynter within the
Poynter becomes a board level executive director with MG Rover Holdings,
while assuming the role of commercial director with recent MG Rover
acquisition Powertrain Limited - the Longbridge-based engine and gearbox
Poynter will continue to report to the group chief executive, Kevin
MG Rover is working with head-hunters to identify a shortlist of
candidates for the position, with Poynter continuing to hold both roles
until a successor is found.
Poynter, who has held the comms director post for 14 months, defined the
criteria laid down by the firm for a successor as: 'A good understanding
of communications issues at board level.'
The hire will assume responsibility for the 15-strong communications and
public affairs division, reporting to CEO Howe. Under a re-organisation
currently underway, the day-to-day running of the firm's product PR will
fall under the remit of MG Rover's marketing department, reporting to
marketing director John Sanders.
The group is continuing its pitch for UK dealer PR (PRWeek, 9 February)
and is reviewing agencies for work on its motorsport account, following
the decision to re-enter the MG brand in the Le Mans 24-hour race after
a gap of 35 years.
Poynter was unwilling to commit to a deadline for an appointment, but
said no final decision had been made.