Counsel created as H&M moniker axed by rebrand

Holmes & Marchant Counsel - the PR agency at the heart of the

Huntsworth Group - has rebranded as Counsel to reflect the name change

of its holding company.



In 1999, Holmes & Marchant (H&M) changed its name to Huntsworth. Five

H&M companies, including Counsel, which is run by MD Nigel Dickie, are

adopting a new name and corporate branding to avoid confusion with the

old H&M brand name.



Counsel director David Wells said: 'We were known as Counsel to most

clients in any case. Feedback showed us that the H&M brand name wasn't

that important.'



Huntsworth's recent PR acquisitions - fashion and youth agency Stephanie

Churchill PR and corporate PR consultancy Woodside Communications - will

retain their existing names to capitalise on the strength of their

brands.



The companies were taken over in May as part of a deal worth pounds 5.3m

when CEO Lord Chadlington, the founder of Shandwick International,

unveiled details of a strategy to turn the troubled group into a major

PR network.



Holmes & Marchant Counsel was set up more than 30 years ago. Last year,

Chadlington ousted Huntsworth's then directors as part of a concert

party including ex-Halifax chairman Jon Foulds. Since the boardroom coup

six months ago, two of the four offices have been closed and the

workforce has been slashed from more than 170 to around 100.



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