Bass names Scott as head of IR in advance of rebrand

Bass has named Alistair Scott as head of investor relations. The

appointment comes as the leisure group prepares to rebrand in the wake

of the sale of its brewery division and the creation of new FTSE

classifications.



The company, which must drop the Bass name at the end of this month,

hopes to secure shareholder approval to change its name to Six

Continents on 20 July.



Scott has been with Bass for nine years, and was previously sales

director, following spells in the investor relations and corporate

finance departments.



Before that he was an accountant for PricewaterhouseCoopers.



He replaces Jonathan Atack, who is understood to be moving to the Royal

Bank of Scotland as head of investor relations next month.



Bass's name change plans have been prompted by last year's sale of its

brewing business and the Bass name - one of the UK's oldest trademarks -

to Belgian company Interbrew for pounds 2.3bn.



The company now has two divisions: hotels (which has more than 3,200

establishments worldwide, including the Inter-Continental, Crowne Plaza

and Holiday Inn chains), and pubs, bars and restaurants.



Scott said the rebranding process would make his job easier. 'We were

misassociated with the name Bass, particularly among private

shareholders, who ended up getting confused,' he said.



A further challenge has been posed by a reshuffle of FTSE

classifications, which took Bass out of the now-defunct brewers, pubs

and restaurants sector and into leisure, entertainment and hotels.



'There are a lot of people out there who are just getting to grips with

our business,' Scott added.



Scott will work alongside recently-appointed director of corporate

affairs Mark Rigby, who took over the post when Pugh Phillips retired in

February.



Rigby has been with Bass for 17 years, most recently as media relations

and operations director. Rigby reports to CEO Tim Clarke, while Scott

reports to finance director Richard North.



Bass's financial PR is handled by Brunswick. The brewer said it is

satisfied with the agency's performance and has no plans to review that

brief.



When Bass unveiled its new brand - bypassing image consultants and the

fashion for 'made-up' corporate names - puzzled geography buffs pointed

out there were seven continents in the world.



However, Clarke said the company had no plans to open in Antarctica.



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