Vitamix international household marketing director Tom Connors said: ‘We were keen to work with an agency that not only had the relevant sector experience but also one that completely understood our brand.
‘Publicasity will effectively be our eyes and ears in the UK, so they can help consult on how we deliver messages effectively off- and online through a highly targeted approach.’
The campaign will incorporate a dedicated blogger relations programme and an overhaul of the brand’s existing social media channels.
Offline, Publicasity will work with the food and lifestyle press about the company’s product, the total nutrition centre machine, as well as a demonstration programme at home and lifestyle shows.
The agency will also handle Vitamix’s corporate and crisis comms, as well as consulting on its expansive retail outreach programme.
Vitamix is currently stocked in retailers including John Lewis, Harrods and Whole Foods.