The Economist Group acquires TVC Group in move to create content

The Economist Group has acquired marcoms agency TVC Group as the media organisation looks to move into content creation and brand comms.

TVC Board (l-r): Sarah Harris, Greg Lappage, Nicky Minter-Green, Adam Clyne and James Myers
TVC Board (l-r): Sarah Harris, Greg Lappage, Nicky Minter-Green, Adam Clyne and James Myers

The full acquisition, for an undisclosed sum, will enable The Economist Group to expand its services to offer content activation programs and creative brand comms.

The 50-strong agency will retain its name and continue to provide a stand-alone offer to its existing customers.

Principal agency executives who will join The Economist Group include TVC’s MD Nicky Minter-Green, commercial director Adam Clyne, broadcast director James Myers, strategy director Sarah Harris and creative director Greg Lappage. They will report to Nigel Ludlow, UK MD at The Economist Group.

Ludlow said: ‘In a rapidly changing media landscape, one consistent factor is our clients’ desire to communicate across a range of platforms and reach audiences in innovative ways. With TVC on board, we will further advance the conversation with our partners and build relationships that reflect diverse and evolving requirements.’

Minter-Green added: ‘We have found like-minded colleagues who share our ambition to explore and push the boundaries of marcoms. Joining The Economist will provide exciting opportunities for our staff and offer our clients the benefits of connecting with a truly global network and intellectual powerhouse.’

TVC will join other Economist Group brands that include The Economist magazine, Economist Intelligence Unit, Economist Conferences, Economist Corporate Network, CQ Roll Call, European Voice and EuroFinance, a cash and treasury management event business.

TVC was set up 13 years ago, initially as a broadcast specialist, but has developed into a full-service agency providing PR, advertising creatives and production, social media and digital solutions. Clients include Red Bull, British Gas, Eurostar, Louis Vuitton and Jaguar.  

TVC Group had been majority-owned by ISIS EP, the private equity investor that acquired a controlling stake in the company in 2008.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.