The full acquisition, for an undisclosed sum, will enable The Economist Group to expand its services to offer content activation programs and creative brand comms.
The 50-strong agency will retain its name and continue to provide a stand-alone offer to its existing customers.
Principal agency executives who will join The Economist Group include TVC’s MD Nicky Minter-Green, commercial director Adam Clyne, broadcast director James Myers, strategy director Sarah Harris and creative director Greg Lappage. They will report to Nigel Ludlow, UK MD at The Economist Group.
Ludlow said: ‘In a rapidly changing media landscape, one consistent factor is our clients’ desire to communicate across a range of platforms and reach audiences in innovative ways. With TVC on board, we will further advance the conversation with our partners and build relationships that reflect diverse and evolving requirements.’
Minter-Green added: ‘We have found like-minded colleagues who share our ambition to explore and push the boundaries of marcoms. Joining The Economist will provide exciting opportunities for our staff and offer our clients the benefits of connecting with a truly global network and intellectual powerhouse.’
TVC will join other Economist Group brands that include The Economist magazine, Economist Intelligence Unit, Economist Conferences, Economist Corporate Network, CQ Roll Call, European Voice and EuroFinance, a cash and treasury management event business.
TVC was set up 13 years ago, initially as a broadcast specialist, but has developed into a full-service agency providing PR, advertising creatives and production, social media and digital solutions. Clients include Red Bull, British Gas, Eurostar, Louis Vuitton and Jaguar.
TVC Group had been majority-owned by ISIS EP, the private equity investor that acquired a controlling stake in the company in 2008.