Capita, the outsourcing group that provides office services, has
appointed Finsbury to handle its financial PR.
Finsbury replaces four-year incumbent Hogarth to become Capita's
retained financial agency for an indefinite period.
Associate partner Morgan Bone leads the account involving Finsbury's
four-strong support services and utilities team. This is the first major
win for the team, which was created two months ago as part of an
internal agency reshuffle.
The Capita win adds to a support service portfolio that includes
security services company Chubb and outsourcing logistics firm
Bone said: 'We want to develop a greater understanding in the financial
press of Capita's business prospects. It has an established record and
room for expansion.'
Capita is Britain's largest outsourcing company. It has won more than
pounds 720m-worth of contracts so far this year, compared to pounds 700m
for the whole of 2000. The company has forecast 49 per cent of revenue
growth for this year.
Last month Capita had mixed fortunes regarding its council
The firm was sacked by Lambeth Borough Council, half way through a
seven-year contract to run its housing benefits system, for failing to
do enough to improve the service.
Lambeth has abandoned plans to pursue Capita for pounds 18m in
compensation, to avoid years of legal action.
Also last month, Capita won a 15-year deal worth pounds 200m with
Blackburn and Darwen Borough Council to run a range of services,
including IT, personnel and housing benefit.