House PR brought in for landmark TCM series launch

The backers of a hit US show have called in House PR to promote its launch in the UK.

Hell on Wheels: to launch on film channel TCM
Hell on Wheels: to launch on film channel TCM

Turner Broadcasting has drafted in the agency on a three-month project brief to promote Hell on Wheels for a landmark launch on film channel TCM.

The win follows a series of cred presentations, with House PR charged with all key elements of the publicity for the drama, with the primary objective of driving viewership at launch.

It will be the first time that the film channel premieres a TV series in the UK, which in this case focuses on the construction of the first US transcontinental railroad.

The House PR team will be led by board director Rich Turner, with support from associate director Lee Robson, who between them have worked on programmes including 24, The Simpsons, Deadwood, Nip Tuck and Lost.

Turner said: ‘ We are tasked with coming up with creative media ideas and promoting some of the main cast, including Colm Meaney, who has featured in a number of films.

Our efforts will include focusing on the TV previews and highlights sections of national magazines and newspapers, with promotion covering online media too.’

House PR will report in to newly appointed director of PR and comms for Turner Entertainment, Charlotte Chisnall, who joined the company from Viacom.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.