Turner Broadcasting has drafted in the agency on a three-month project brief to promote Hell on Wheels for a landmark launch on film channel TCM.
The win follows a series of cred presentations, with House PR charged with all key elements of the publicity for the drama, with the primary objective of driving viewership at launch.
It will be the first time that the film channel premieres a TV series in the UK, which in this case focuses on the construction of the first US transcontinental railroad.
The House PR team will be led by board director Rich Turner, with support from associate director Lee Robson, who between them have worked on programmes including 24, The Simpsons, Deadwood, Nip Tuck and Lost.
Turner said: ‘ We are tasked with coming up with creative media ideas and promoting some of the main cast, including Colm Meaney, who has featured in a number of films.
Our efforts will include focusing on the TV previews and highlights sections of national magazines and newspapers, with promotion covering online media too.’
House PR will report in to newly appointed director of PR and comms for Turner Entertainment, Charlotte Chisnall, who joined the company from Viacom.