Audit Commission picks Edelman for strategy job

The Audit Commission has handed its pounds 500,000 strategic

relations account to Edelman PR Worldwide, spurning incumbent Citigate

Westminster.



The body, responsible for ensuring efficiency in public services, has

embarked on what Edelman public affairs director Bernard Hughes

described as 'a model of public/private partnership'.



The agency will work alongside the in-house team at the Commission -

which was also required to submit a proposal during the pitch -

providing strategic counsel and media advice, and working to develop the

Commission's in-house team.



Hughes, who leads the account for Edelman, described the work of the

government's efficiency watchdog as: 'Right at the heart of the Prime

Minister's strategy for delivering improvements in public services.'



Edelman was selected for the rolling account from a shortlist of five,

after 19 agencies pitched in the early stages. The account was

previously held by Citigate, which is understood to have repitched.



It is believed Weber Shandwick Worldwide, the Grayling Group, and the

in-house proposal were the other three who made representations during

the final stage.



The Commission's head of communications Tim Whitaker described the deal

as 'a departure. For the last nine years we've just outsourced our media

relations.'



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