The Audit Commission has handed its pounds 500,000 strategic
relations account to Edelman PR Worldwide, spurning incumbent Citigate
The body, responsible for ensuring efficiency in public services, has
embarked on what Edelman public affairs director Bernard Hughes
described as 'a model of public/private partnership'.
The agency will work alongside the in-house team at the Commission -
which was also required to submit a proposal during the pitch -
providing strategic counsel and media advice, and working to develop the
Commission's in-house team.
Hughes, who leads the account for Edelman, described the work of the
government's efficiency watchdog as: 'Right at the heart of the Prime
Minister's strategy for delivering improvements in public services.'
Edelman was selected for the rolling account from a shortlist of five,
after 19 agencies pitched in the early stages. The account was
previously held by Citigate, which is understood to have repitched.
It is believed Weber Shandwick Worldwide, the Grayling Group, and the
in-house proposal were the other three who made representations during
the final stage.
The Commission's head of communications Tim Whitaker described the deal
as 'a departure. For the last nine years we've just outsourced our media