Having joined Edelman in February 2010, the former BBC director of global news will take the role of director of the Centre for Journalism at the Cardiff School of Journalism, Media and Cultural Studies.
Sambrook, who will start the new role in September and replaces Richard Tait, said: ‘I’ve had two great years at Edelman and it wasn’t an easy decision, but focusing my heart on journalism was the right decision. After 30 years as a journalist, and with the industry having a turbulent time, I found myself drawn back to those issues.’
Sambrook was also a chief content officer at Edelman, helping clients produce written, video and audio content.
The new role sees Sambrook returning to South Wales, where he started his career at Thomson Regional Newspapers.
His position within the school is expected to focus on enhancing and guiding journalism teaching, training and practice-based research.
Head of school Professor Justin Lewis commented: ‘We're delighted to have Richard Sambrook join us at Cardiff. Richard is a leading figure in British journalism, one who is highly respected, not just in the UK but around the world.
‘The school is committed to developing high quality and innovative approaches to journalism in uncertain times, and Richard will play a leading role in that endeavour.'
As BBC director of global news, Sambrook led the organisation's news-gathering across the world. He was also a member of the BBC's management board for ten years.