Hills Balfour to aid Qatar Tourism Authority drive

The Qatar Tourism Authority has called in PR support as it looks to establish the sovereign Arab state as a leading destination for leisure and business travel.

Growing tourism: Qatar
Growing tourism: Qatar

Hills Balfour has been appointed to help the state as part of its strategy to grow its tourism industry by 20 per cent in the next five years.

The news follows Qatar's successful bid to host the 2022 FIFA World Cup, as well as its bid to host the 2020 Summer Olympics and Paralympics.

Qatar Tourism Authority chairman Ahmed Abdulla Al Nuami said: 'We must now capitalise on this opportunity by establishing the country as a centre for leisure and business tourism. Our partnership with Hills Balfour is a very positive step towards this aim, as we look to grow this area of our national economy.'

With 95 per cent of visitors to Qatar currently arriving as part of business trips or in transit to other destinations, a key focus is attracting visitors to spend an additional two days in the country.

The comms programme will draw inspiration from both the country's ancient Arabic culture and its current developments.

The account will be led by head of PR Susie Tempest.

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