On the Agenda: IVF advance raises pregnancy rates

The Newcastle Fertility Centre at Life, part of Newcastle Hospitals NHS Foundation Trust, has made an IVF breakthrough that increases the chances of pregnancy by at least 27 per cent.

IVF breakthrough: increased chances of falling pregnant
IVF breakthrough: increased chances of falling pregnant

About the IVF treatment

Doctors have developed a laboratory that mimics conditions found inside a womb. Keeping conditions similar to those inside a woman's body reduces the risk to embryos when undergoing checks outside of an incubator - where any change in temperature and air quality can be harmful.

PR strategy

The Newcastle Fertility Centre at Life released its three-year study to the media showing a minimum 27 per cent increase in clinical pregnancy rates compared with the old method. The results of the study were also published in the online journal Public Library of Science One. The centre made available for comment two of its professors, Mary Herbert and Alison Murdoch. It stressed that many women have to go through multiple courses of IVF treatments without success. The in-house team also pointed out the new technology will reduce not only the financial implications of IVF treatment but also the emotional turmoil of repeatedly failing to become pregnant.

Media coverage

The story was covered widely by national newspapers including the Daily Mail and The Daily Telegraph. American news channel Fox News covered the new treatments as well as the San Francisco Chronicle and Los Angeles Times.

£3-15k - The normal cost of a course of IVF treatment in the UK*

45% - Chance of success compared with a 35 per cent success rate under the old system*.

*Source: The Newcastle Fertility Centre at Life

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.