British Poultry Council calls in Hanover for public affairs brief

The British Poultry Council (BPC) has brought in agency support to raise awareness of the poultry industry's value to the UK economy.

British Poultry Council: first corporate comms agency appointment
British Poultry Council: first corporate comms agency appointment
The BPC has chosen Hanover to provide integrated comms advice across both public affairs and public relations.

This is the BPC’s first corporate comms agency appointment as it seeks to raise awareness of the poultry industry’s value as an essential part of UK agriculture and food production.

BPC chairman John Reed said: ‘Hanover stood out in the process as a company that could provide serious insight and substantial expertise to enhance the British poultry meat industry’s reputation.

‘As an industry, we have a very strong story to tell and we look forward to driving this agenda forward.’

Representing producers of chickens, turkeys, ducks and geese, the BPC speaks on all parts of the production chain: breeding, hatching, growing and processing.

Hanover will work to ensure broad awareness among policy makers and commentators of the industry’s valuable contribution to the UK economy, environmental protection, workforce skills and food safety.

Hanover MD Charles Lewington said: ‘The BPC represents a commercially successful and technologically advanced industry that plays a hugely valuable role in feeding the nation.

‘We look forward to helping the BPC embed this message across Westminster and among media audiences. We are looking to help BPC extend its reach and achieve real cut-through with its messages.’


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.