The Euro PR Group has bagged the pan-European PR account for
language education company Linguaphone.
The agency was appointed without a competitive pitch, replacing Weber
Shandwick Worldwide (WSW).
Richard Price, Euro PR managing director, heads a three-strong team,
which includes account director Sue Glanville and consultant Carolyn
The team reports to Richard Avery, Linguaphone sales and marketing
He said: 'We felt it was time to review our PR work and decided we liked
the change of focus offered by Euro PR.'
The brief, to be reviewed after 12 months, includes a press office role
and corporate work.
Euro PR's campaign involves a plan to link the firm with politicians
The British Government and the EU has named 2001 the 'European Year of
Languages' and, as a result, around 30 British MPs, including Labour's
Keith Vaz and Ann Taylor, are taking part in a Linguaphone initiative to
boost their language skills.
This year is Putney-based Linguaphone's centenary year. In addition to
traditional cassettes and books, its language learning products include
online facilities and CD-Roms.
Euro PR Group is the founding member of Euro PR, a network of agencies
across the continent which specialise in B2B, IT and healthcare PR.