Industry body's conduct code to focus on social media

CIPR says some members are still 'falling foul' of code guidelines when using the internet.

'Relevant': Jane Wilson
'Relevant': Jane Wilson

Social media will be a key area of focus in the CIPR's new code of conduct, as the body suggests that some members are still 'falling foul' of current guidelines.

The news comes after widespread criticism for agencies Portland and Bell Pottinger over their use of Wikipedia in recent months.

Phil Morgan, director of policy and comms at the CIPR, said: 'We are still getting issues of clients who are falling foul of our code of conduct in the use of social media, where in other areas there might not have been a problem.'

Alongside talk of a possible move towards further integration of social media within the CIPR's core guidelines will be a new-look appendix.

Focusing on different areas within comms, such as public affairs, the index would give updated and practical examples for PR practitioners to follow and apply in relation to the code.

Jane Wilson, CEO at the CIPR, said: 'We want to make the code relevant, enforceable and clear for modern purposes, encouraging professional practice, ethical behaviour and transparency.'

The code of conduct rethink was prompted by the organisation's Future of PR 2020 survey, which looked at what PR professionals wanted from their industry.

Also read: CIPR moves to stiffen ethics guidelines as lobbying scrutiny intensifies

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