Lloyds Banking Group reviews EU-level public affairs brief

Lloyds Banking Group has put its EU-level public affairs brief out to pitch.

Spending review: Lloyds Banking Group is looking to cut costs
Spending review: Lloyds Banking Group is looking to cut costs

The news comes during a wide-ranging review of the bank’s agency roster in an attempt to reduce costs.

Pitches were held last week for the European PA brief, currently held by Fleishman-Hillard in Brussels. The agency won the account in July 2010.

Asked about the pitch process, a spokesman for Lloyds Banking Group restated what the bank told PRWeek two weeks ago about its intention to ‘simplify our supplier base’ as part of a group strategic review.

It is thought that four agencies were asked to pitch in a procurement-led process, which included an online auction where cost would be a defining factor.

The pitch comes at a time when the taxpayer-backed bank faces increasing pressure to cut costs. It reported losses of £3.5bn for 2011 on 25 February. It blamed the losses on compensating customers for mis-sold payment protection insurance and the upheavals in the eurozone.

Lloyds is currently negotiating with the Co-op, which runs a financial services division as well as a supermarket retail arm, over the sale of 632 of its bank branches.

Lloyds is being forced to sell the branches by the European Commission.

It must sell the branches by the end of 2013 to meet EU state-aid regulations after its rescue by taxpayers during the 2008 financial crisis.

In last month’s article, PRWeek revealed other Lloyds briefs that were expected to be under review.

This included the WPP-held media relations and public affairs brief for Lloyds insurance; McGarvie Morrison Media’s Scotland corporate and public affairs account; FTI’s corporate banking work; and Grayling’s private banking, wealth management and corporate markets business.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.