The government-backed independent body has hired Bottle as its first retained agency to reaffirm its position with the general public and urge people to check qualifications of so-called fitness experts.
In the past 18 months the Register of Exercise Professionals has refused more than 300 instructors who did not meet the national standards required for them to be approved by the register. However, due to the lack of law regarding exercise advice, these trainers are still free to work.
Bottle has been asked to raise consumer awareness of unqualified instructors, while also boosting the register’s trade profile and increasing membership levels.
Jean Ann Marnoch, registrar of the Register of Exercise Professionals, said: ‘Only 28,000 instructors have been approved by the register and it is difficult to know just how many instructors there are in the UK who are working without the necessary qualifications. We need to make a stand against this and Bottle will help us raise awareness.’
Estimated figures suggest there may be up to 15,000 fitness instructors in the UK who are not on the register.
A third of Brits have picked up sporting injuries in the past five years and the organisation believes that training with unqualified personal trainers or taking advice from them can cause serious long-term health problems.
The register, which has been running for ten years, recognises and regulates exercise professionals that meet the UK’s national standards.