Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

Brazen PR has been brought in to position Iceland Foods as the country's go-to supermarket for party food during the Queen's Diamond Jubilee celebrations.

Iceland: wants to be the country's go-to supermarket for party food during the Queen's Diamond Jubilee celebrations
Iceland: wants to be the country's go-to supermarket for party food during the Queen's Diamond Jubilee celebrations

The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers.

Brazen’s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate director Sasha Blake.

He said: ‘We’re on board to amplify elements of the planned activity to ensure that we get the media cut-through and position the brand as the ideal choice within their market for party food to celebrate the Jubilee this June.’

Brazen worked for Iceland from 2002 to 2004 and was reappointed following a pitch process.

Ninka Davies, Iceland’s broadcast advertising and PR manager said: ‘Brazen brought our campaign to life, with a mix of creative ideas, news and tactics that we feel will really grab our customers’ and the media’s attention.

‘It also took a thought-through logistical approach to ensure coverage across all of our stores.’ 

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