Pharmaceuticals firm Elan Corporation - Ireland's largest listed
company by market value - has taken on Financial Dynamics (FD) to
replace City PR rival Finsbury.
The Dublin-based firm has tasked the Financial Dynamics team with
overseeing pan-European financial PR, concentrating on the UK.
FD's life sciences unit will lead the account, with partner Sophie
Pender-Cudlip heading a three-strong team, reporting to Elan corporate
communications head Emer Reynolds. Pender-Cudlip is assisted by Melanie
Toyne Sewell, who recently joined as an associate partner.
The remit is to forge stronger links between Elan and its sector
The brief for FD - whose CEO is Charles Watson - includes investor and
media relations, strategic communications advice and calendar results