As a result it has sold its entire PR operation to Lansons, which will integrate Marketforce’s three staff and five clients into the agency. The clients are thought to generate combined fees worth a six-figure annual sum, albeit believed to be substantially less than £500,000.
Marketforce’s PR clients include Gresham Private Equity, Cavendish Asset Management, Marks & Clerk, Thincats.com and Selectapension.
These clients will be joined by associate director Amy Mankelow and two senior account executives Richard Holme and James Reynolds.
Lansons boss Tony Langham wrote in an email to staff: ‘The clients are interesting to us, boosting us in the legal and private equity space as well as adding some financial services fees... I believe that this is a great fit for Lansons, and the fees are a nice boost, as we fight our way through another year of recession.’
It is thought Marketforce had been in discussion with a number of agencies over the sale of its PR business before choosing the Lansons deal.