B-M joins acquisition trail with Communique buy-up

Burson-Marsteller is forking out more than pounds 5m for

Manchester-based PR firm Communique in its first acquisition since

joining the WPP group last year.



B-M bosses claim the deal boosts the agency's ranking in the UK to sixth

position, according to this year's PRWeek Top 150 league table. The

acquisition forms part of B-M's plan to broaden its brand communications

offering.



For Communique, which has fees of nearly pounds 3m, the partnership

allows the firm to grow and use B-M's resources in training and staff

development, best practices, strategic planning and new business

opportunities.



Communique founder Paul Carroll said the deal will help the agency

achieve its growth targets: 'Communique has an ambitious three-year

expansion plan to double in size to pounds 6m or pounds 7m. We see this

agreement as an opportunity to accelerate that growth.'



B-M UK chief executive Allan Biggar said: 'The commercial success

Communique has achieved in guerrilla and experiential marketing,

combined with the different set of sector experience will fast track

B-M's growth in marketing.'



Launched in 1986,Communique retains its brand independence in the deal,

continuing under the same name. It has 35 staff.



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