Burson-Marsteller is forking out more than pounds 5m for
Manchester-based PR firm Communique in its first acquisition since
joining the WPP group last year.
B-M bosses claim the deal boosts the agency's ranking in the UK to sixth
position, according to this year's PRWeek Top 150 league table. The
acquisition forms part of B-M's plan to broaden its brand communications
For Communique, which has fees of nearly pounds 3m, the partnership
allows the firm to grow and use B-M's resources in training and staff
development, best practices, strategic planning and new business
Communique founder Paul Carroll said the deal will help the agency
achieve its growth targets: 'Communique has an ambitious three-year
expansion plan to double in size to pounds 6m or pounds 7m. We see this
agreement as an opportunity to accelerate that growth.'
B-M UK chief executive Allan Biggar said: 'The commercial success
Communique has achieved in guerrilla and experiential marketing,
combined with the different set of sector experience will fast track
B-M's growth in marketing.'
Launched in 1986,Communique retains its brand independence in the deal,
continuing under the same name. It has 35 staff.