A PRWeek/OnePoll survey found homophobia in football is seen as a problem by 47 per cent of respondents, and 53 per cent think racism is an issue.
In response to the survey an FA spokesperson said: 'The FA and English football as a whole have consistently been unified against racial abuse and all forms of discrimination. The FA are trustees and a funding partner of equality and inclusion campaigners Kick it Out and we are also one of five founding signatories on the Government's Charter for Action against Homophobia and Transphobia as well as having our own Action Plan to ensure football is a welcoming place for all.
'The FA’s Respect programme addresses unacceptable behaviour in football, both on and off the pitch, and in its latest annual Grassroots Survey of more than 11,000 people, 98 per cent had heard of the Respect programme while 55 per cent [up from 40 per cent in 2009/10] said their experience of the game had improved as a result of measures introduced through Respect.'
The FA has enlisted former Albion skipper Brendon Batson, former FA Cup winner John Scales and ex-Reading skipper Ady Williams to launch its anti-homophobia plan.
The move comes alongside the FA's five-year-old Respect campaign to improve players' conduct on the pitch.