Canary Wharf is looking to grow its client base beyond its strengths in financial services and has engaged FTI to target companies in the global technology, media and telecoms sectors as well as world markets including India, the Asia-Pacific and Gulf regions.
The group is also increasingly working on developments elsewhere in London, notably the landmark 20 Fenchurch Street, and is looking to raise awareness these projects among the business world.
It is thought that FTI won the account after a two-way shoot-out with Portland Communications.
Hamish McDougall, communications manager, Canary Wharf Group confirmed the appointment and said: ‘FTI will help us communicate to a diverse range of business sectors and high-growth markets. This is especially important as Canary Wharf continues to evolve to meet the needs of a growing London economy.’
FTI’s account will be led by Anthony Danaher, Chairman within FTI Consulting’s Strategic Communications practice, who called Canary Wharf ‘an undisputed leader in its field’.
He added: ‘The group has created in just two decades a vibrant and successful business, and social environment that historically would have taken centuries to realise. We look forward to being part of the next chapter in that remarkable story.’
FTI MD Dominic Morgan and vice president Brian Wendel will direct the corporate and digital media elements of the programme respectively.
Canary Wharf Group will continue to use Brunswick for financial comms and The Communication Group for consumer PR.