World Hepatitis Alliance seeks agency for video campaign brief

The World Hepatitis Alliance is seeking an agency to produce a global video campaign to raise awareness in the run-up to World Hepatitis Day.

Awareness: The World Hepatitis Alliance campaign slogan
Awareness: The World Hepatitis Alliance campaign slogan

The chosen agency will work alongside Red Door Communications, which was given a £450,000 brief in November 2011, to co-ordinate the Alliance’s World Hepatitis Day campaigns for the next two years.

In a document seen by PRWeek, the WHA stated the winning agency must produce a video to be hosted on global online platforms during World Hepatitis Day on 28 July 2012.

The brief, worth £50,000, clearly states that the agency must be able to communicate that hepatitis can affect anyone and tie in with the charity’s campaign tagline ‘It’s closer than you think’.

According to the WHA, 500 million people globally have chronic hepatitis B or C – 15 times as many as have HIV/Aids – and one to two million die every year as a result.

Agencies will be shortlisted by the end of March, when three will then be selected and asked to meet the alliance separately for a one-hour Q&A session in early April.

The winning agency will be charged with targeting a broad global audience of national governments and health policy makers, the general public, medical professionals and the media.

The brief asks for the video campaign to be engaging, educate people about how hepatitis affects society and look to help fight stigma and ignorance about the disease.

The campaign will also aim to encourage people to realise that anyone can be affected by hepatitis, to get themselves tested and encourage others to do so.

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