World Hepatitis Alliance seeks agency for video campaign brief

The World Hepatitis Alliance is seeking an agency to produce a global video campaign to raise awareness in the run-up to World Hepatitis Day.

Awareness: The World Hepatitis Alliance campaign slogan
Awareness: The World Hepatitis Alliance campaign slogan

The chosen agency will work alongside Red Door Communications, which was given a £450,000 brief in November 2011, to co-ordinate the Alliance’s World Hepatitis Day campaigns for the next two years.

In a document seen by PRWeek, the WHA stated the winning agency must produce a video to be hosted on global online platforms during World Hepatitis Day on 28 July 2012.

The brief, worth £50,000, clearly states that the agency must be able to communicate that hepatitis can affect anyone and tie in with the charity’s campaign tagline ‘It’s closer than you think’.

According to the WHA, 500 million people globally have chronic hepatitis B or C – 15 times as many as have HIV/Aids – and one to two million die every year as a result.

Agencies will be shortlisted by the end of March, when three will then be selected and asked to meet the alliance separately for a one-hour Q&A session in early April.

The winning agency will be charged with targeting a broad global audience of national governments and health policy makers, the general public, medical professionals and the media.

The brief asks for the video campaign to be engaging, educate people about how hepatitis affects society and look to help fight stigma and ignorance about the disease.

The campaign will also aim to encourage people to realise that anyone can be affected by hepatitis, to get themselves tested and encourage others to do so.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR