Alaska Travel Industry Association seeks agency for UK brief

The Alaska Travel Industry Association (ATIA) is on the hunt for a new agency to help promote it in the UK.

Alaska Travel Industry Association: wants to be seen as ‘a year-round destination’
Alaska Travel Industry Association: wants to be seen as ‘a year-round destination’

A year-long brief, with the option of a two-year extension, has been put out with a contract ranging from £60,000 to £180,000 per annum.

The contract covers both b2b and consumer-facing work, with a focus placed on increasing ‘Alaska’s overall image as a year-round destination’  as well as ‘publicising all regions of the state and reinforcing the diversity of each.’

A senior comms figure who had seen the brief said that the contract was a mix of both PR and marketing work, adding that ‘there has been quite a bit of interest from other agencies'.

It was speculated that the new contract might have come about because of the arrival ‘of a few new players’ into the Alaskan travel industry.

Agencies looking to get involved need to outline what they would do with a £94,000 annual budget and have until the end of the month to respond.

The ATIA is a non-profit, member-based group set up to promote the North American state. It has a board with directors from a range of travel organisations including Alaska Airlines and All Alaska Tours. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.