Alaska Travel Industry Association seeks agency for UK brief

The Alaska Travel Industry Association (ATIA) is on the hunt for a new agency to help promote it in the UK.

Alaska Travel Industry Association: wants to be seen as ‘a year-round destination’
Alaska Travel Industry Association: wants to be seen as ‘a year-round destination’

A year-long brief, with the option of a two-year extension, has been put out with a contract ranging from £60,000 to £180,000 per annum.

The contract covers both b2b and consumer-facing work, with a focus placed on increasing ‘Alaska’s overall image as a year-round destination’  as well as ‘publicising all regions of the state and reinforcing the diversity of each.’

A senior comms figure who had seen the brief said that the contract was a mix of both PR and marketing work, adding that ‘there has been quite a bit of interest from other agencies'.

It was speculated that the new contract might have come about because of the arrival ‘of a few new players’ into the Alaskan travel industry.

Agencies looking to get involved need to outline what they would do with a £94,000 annual budget and have until the end of the month to respond.

The ATIA is a non-profit, member-based group set up to promote the North American state. It has a board with directors from a range of travel organisations including Alaska Airlines and All Alaska Tours. 

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