Adams Foods brings in Mercieca to promote cheese brands

Mercieca has been awarded the account for dairy firm Adams Foods, maker of Pilgrims Choice cheese.

Adams Foods: wants to deliver a message of quality and flexibility
Adams Foods: wants to deliver a message of quality and flexibility
Mercieca is to give strong PR support to the Pilgrims Choice brand, currently subject to a £5m marketing campaign, and Mu, which is aimed at families and was launched in October.

The dairy company has also charged the agency with delivering a ‘comprehensive consumer, trade and food service PR strategy’ and delivering a message of quality and flexibility.

Multi-channel PR activity for the Adams Foods corporate brand is also included in the package.

Mercieca PR director Gemma Oakes said: ‘This is an exciting win for us, offering the challenge of a broad remit while developing the growing areas of our business.

‘We’re thrilled to have the opportunity to add Adams Foods and its brands to our portfolio and deliver the company’s expertise and thought leadership to a wide range of media.’

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