Rooster called in to promote daily deals market conference

Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals summit.

New summit: for discount-shopping daily deals companies
New summit: for discount-shopping daily deals companies
The agency won the ongoing retainer brief following a competitive pitch, with the initial focus on the summit moving to promoting organiser Stavros Prodromou as an expert in the field.

The event is set to bring together a range of industry players from across Europe, including UK brands Living Social and Wahanda.

Prodromou, who worked a senior consultant and general manager at daily deals site Groupon in 2010, said: ‘This is a brand new event for a fast-moving industry. Daily deals have exploded over the past two years, but up until now there hasn't been a forum in Europe to debate the challenges and successes or share best practice.

‘We selected Rooster as the perfect partner for the summit and to highlight the significance of this fast-growing industry,’ added Prodromou.

Rooster's managing director James Brooke said: ‘Daily deals have changed the way we buy a huge variety of products and services, from haircuts to holidays, and Rooster is delighted to be able to expand our client portfolio by working on such a topical and dynamic event.’

Speakers already confirmed for the event include ITV Daybreak presenter Kate Garraway and Fabian Heilemann from Dailydeal.de, which was recently sold to Google for $114m.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.