The Week in Healthcare

Chime snaps up Succinct.

Chime Communications has bought medical comms firm Succinct Communications. Succinct, which is headed by chief executive Sean McGrath,handles medical comms for prescription medicines. It has been purchased as part of the development of Chime's healthcare business, Open Health.

Marketing Matters has been targeting GPs as part of Tinnitus Awareness Week, which finishes on Sunday, to help improve patient care. Tinnitus, a continual ringing in the ears, affects ten per cent of the population.

Andrew Knill, the ex-Ruder Finn and Burson-Marsteller director, has launched a healthcare comms agency called Opus. It specialises in all aspects of health, with a focus on creative campaigns.

Epilepsy Action will auction celebrity doodle drawings on eBay from 2 March to help raise money for the charity. David Cameron, actress Helen Mirren and Liverpool and England footballer Steven Gerrard have all doodled for the good cause.

Boehringer Ingelheim is preparing to launch a blog 'very soon', according to PMLive. The blog, called The Future Just Happened, will include blogs from patients.

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