Invest.UK looks outside to hand GCI London PR brief

Invest.UK, the government agency responsible for encouraging

foreign firms to invest billions of pounds in Britain, has appointed GCI

London to handle its PR.

This is the first time Invest. UK has appointed external PR help. GCI,

awarded after a three-way pitch, will support a ten-strong in-house

marketing and communications team at Invest.UK.

The decision follows a rebranding last year when the agency, formally

the Invest in Britain Bureau, was renamed in an attempt to attract more

technology firms.

'There are regional bodies encouraging inward investment but this is the

national agency doing that. This is a high-profile account win helping a

client with a hugely important job to do for Britain,' said GCI director

Rhodri Harries.

He heads GCI's three-strong account team and reports to Peter McDermott,

Invest.UK's marketing and communications director.

Invest.UK is funded through the Foreign and Commonwealth Office and the

Department of Trade and Industry.

From 1999 to 2000, more than 52,000 jobs were created in the UK by

foreign firms.

Latest figures show that at the end of March 2000 total inward

investment into the UK amounted to pounds 252bn, an increase of 23 per

cent on the previous year.

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