University of York forms institute to help media on education

The University of York is in the process of setting up a body to educate the media about groundbreaking developments in education.

Greg Dyke: backing project
Greg Dyke: backing project

The university is at the centre of plans for the soon-to-be-launched Institute for Effective Education, a body that aims to aid journalists who are not well-versed in the education sector.

Dr Jonathan Sharples, manager of partnerships at University of York, explained: 'I was interested in how information gets out of academia to people making decisions across the sector, such as teachers and carers.'

He decided to focus on using the media as a method of disseminating information, based on the way that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would provide a 'matchmaking service'. 'If Michael Gove makes an announcement around free schools, we would provide an informed perspective,' said Sharples.

The centre has been backed by luminaries such as former BBC director-general Greg Dyke, film producer David Puttnam and former education secretary Estelle Morris.

The institute is expected to be particularly useful to newsdesk journalists, who are increasingly handling technical issues such as education without any particular expertise.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.