Boots the Chemists has promoted Jayne Mayled to the newly-created
role of director of communications.
The role means that for the first time consumer, internal, trade and
professional communications are the responsibility of one individual.
The position is also in charge of customer relations.
The re-organisation takes effect from 2 April. Mayled has been head of
consumer PR with Boots for the past three years and also continues to
handle these duties.
Mayled is a company veteran of 14 years, during which time she held
various marketing roles and is a former director of customer services.
She reports to director of marketing Zoe Morgan.
'Bringing it all together is quite logical as we are a business in
transition,' said Mayled. 'Boots is a fantastic brand and it is
important that we bring that compelling message equally to all our
In her expanded role, Mayled has 120 people reporting indirectly to
Boots and WPP signed a pounds 80m global deal with a roving brief last
October. As a result, Hill & Knowlton report to her on several briefs,
including strategy and Boots Healthcare International.
Her remit does not, however, cover corporate affairs, which is handled
by director of group corporate affairs Alastair Eperon, who sits on the
board of holding company Boots Group.
Mayled's brief includes beauty product ranges including No 7, 17 and
Botanics, the three million circulation Health and Beauty Magazine and
recently-launched digital TV and online joint-venture Wellbeing.