Siemens overhauls UK PR with view to a single shop

Siemens is overhauling its UK in-house and external PR requirements

as part of a full communications review.



Director of corporate communications Fionnuala Tennyson confirmed the

company is currently assessing its PR agency needs with a possible view

to slashing the UK roster from three to one.



Incumbents Fishburn-Hedges, which handles corporate PR, DLA Upstream,

retained on a public affairs brief, and Red Consultancy, used for

project work, could all lose out in the review, which is set to be

concluded in May.



Tennyson denied that it was 'a full repitch situation', instead refering

to an assessment of external PR.



'We would prefer to work with one agency over a much broader range of

issues,' she said. 'We need to find the right partner who can also

provide some strategic counsel.'



Siemens is also restructuring and boosting its in-house PR team based at

the firm's UK head office in Bracknell.



Four roles have been created, the most senior being group PR

manager.



The existing post of PR manager, recently vacated by Salli Randi, has

been bolstered to also include strategic responsibility.



Randi left at the end of February after just five months in the role,

following her promotion from PR manager for Siemens business services

division (PRWeek, 1 September 2000).



It is understood she intends to go into public affairs, but was

unavailable for comment.



Siemens is also recruiting to find an internal communications head,

electronic communications manager and someone to run the press office -

a role now separated from the PR manager post.



Meanwhile, Claire Jarvis joined Siemens last week as government affairs

manager to replace Anna Steinitz, who left after six months to act as a

freelance consultant. The re-organisation will bring the PR team up to

11 staff.



Tennyson said: 'We are reviewing everything ahead of the new business

year and looking down the track for the next five years in terms of

strategy.'



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