Meantime Brewing brings in Hope & Glory as part of expansion plans

Hope & Glory PR has won a brief from Greenwich-based craft brewer Meantime Brewing.

Meantime Brewing: is doubling production in 2012
Meantime Brewing: is doubling production in 2012

The ongoing retainer brief follows a pitch win and encompasses consumer and trade PR for the brand’s beers.

It will also see the agency offering support for the Old Brewery Restaurant in Greenwich and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand.

The agency appointment comes as the brewer, which recently appointed former Miller Brands UK MD Nick Miller as its chief executive, plans to expand extensively during the next three years.

Meantime Brewing is doubling production in 2012 and is increasing capacity at its south London brewery.

James Gordon-MacIntosh, managing partner at Hope & Glory said: ‘Meantime is at an amazing point in its development from our perspective. Craft brewing is at a tipping point. It’s been popular for a while among those in the know looking for an alternative to mass-produced European premium brands.

'Now the task is to keep those people engaged with the brand while starting to build from that base to educate a wider audience about these fantastic beers.’

The brand will particularly seek to associate with food and culinary leaders.

The agency is also planning a campaign to support the brand in the arts arena, which will roll out during 2012.

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