Eulogy launches partnership with New York agency DGC

Eulogy has launched a strategic partnership with New York agency DGC, to offer cross-border strategy development, implementation and creative campaigning for both existing clients and prospects.

Lara Leventhal: Eulogy MD
Lara Leventhal: Eulogy MD

Eulogy made the move in order to deal with ‘increased demand from clients for cohesive strategies covering the two creative/media centres of the world’.

The new partnership will launch with two clients – The Brand Union and MEC, part of GroupM.
 
Eulogy MD Lara Leventhal said: ‘We’ve been looking at the best way to enhance the services we offer our clients in the US market for some time.

‘In our discussions with DGC it became apparent there was not only a complementary culture but a common skill set. The media, advertising, marketing services and digital communities are themselves seeking out global opportunities and need PR support which mirrors this. This announcement also supports Eulogy’s international growth strategy.’

The Brand Union CEO, UK and Ireland Toby Southgate said: ‘This partnership will enact a seamless approach to our UK and US PR campaigns, and makes perfect commercial sense for our business.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.