'Show why CEOs deserve rewards' says corporate comms consultant

A corporate comms expert has called for a campaign to explain the roles of top banking executives, as the issue of CEO bonuses hits the headlines again.

PRWeek podcast: the state of financial services
PRWeek podcast: the state of financial services
In this week’s PRWeek podcast, Porter Novelli corporate practice leader Neil Bayley states that RBS’ handling of the announcement of CEO Stephen Hester’s bonus and its subsequent waiving was ‘clumsy’.

Bayley said: ‘You need to show why bonuses are deserved. Perhaps there’s a job to do to go a little bit further explaining the role these executives play and why they do deserve rewards.’

Bayley’s comments come as Network Rail senior directors now come under the media spotlight.

It has been revealed today that Network Rail chief executive Sir David Higgins could be in line for £336,000 plus £2.8m over five years. MPs yesterday heaped abuse on Network Rail in a Westminster debate.

Bayley said that no political parties 'come out of this with a huge amount of kudos’, following the handling of the RBS bonus story.

However, Bayley added that Lloyds Banking Group’s handling of the announcement that it is pulling its charity card scheme went ‘remarkably well’.

To view the Podcast click here.

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