'Show why CEOs deserve rewards' says corporate comms consultant

A corporate comms expert has called for a campaign to explain the roles of top banking executives, as the issue of CEO bonuses hits the headlines again.

PRWeek podcast: the state of financial services
PRWeek podcast: the state of financial services
In this week’s PRWeek podcast, Porter Novelli corporate practice leader Neil Bayley states that RBS’ handling of the announcement of CEO Stephen Hester’s bonus and its subsequent waiving was ‘clumsy’.

Bayley said: ‘You need to show why bonuses are deserved. Perhaps there’s a job to do to go a little bit further explaining the role these executives play and why they do deserve rewards.’

Bayley’s comments come as Network Rail senior directors now come under the media spotlight.

It has been revealed today that Network Rail chief executive Sir David Higgins could be in line for £336,000 plus £2.8m over five years. MPs yesterday heaped abuse on Network Rail in a Westminster debate.

Bayley said that no political parties 'come out of this with a huge amount of kudos’, following the handling of the RBS bonus story.

However, Bayley added that Lloyds Banking Group’s handling of the announcement that it is pulling its charity card scheme went ‘remarkably well’.

To view the Podcast click here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.