The two agencies have been brought on board by the EC’s Directorate General for Enterprise and Industry, as part of its aim to promote discussion of the Small Business Act for Europe, and to help the development of small businesses across the 27 European member states.
The aim of the Small Business Act for Europe is to improve the overall approach to entrepreneurship and to promote SME growth across Europe.
Hanover MD Charles Lewington said: ‘This is a major pan-European campaign that will ensure that the brightest ideas and best practice can be shared across Europe. We’re immensely excited to have this opportunity, which will keep the team at Hanover in both Brussels and London very busy.’
The two-year project will see the agencies relaunching an awards ceremony called the European Enterprise Promotion Awards. The awards are open for European small business member organisations to enter, such as the British Chamber of Commerce.
Hanover will also be working to promote a new EU event called the SME Assembly, which will take place in Cyprus in November.
Hanover and Low Associates will lead a coalition of SME agencies that will bring together policy, events, design, PR and digital expertise. The coalition is being paid £1.2m during the two-year campaign.
Low Associates founder and MD Sally Low said: ‘As an SME, Low Associates are especially pleased to be part of the launch of the SME Assembly and relaunch of The European Enterprise Promotion Awards, which are a significant part of the European Commission's strategy to encourage much needed economic growth.’
Hanover will focus on international digital and PR promotion, while Low Associates will be leading on the delivery of the Awards and overall project management.