Campaign: Walk In the Park Festival
Client: The Walk In the Park organising committee, East Hunsbury Parish Council
PR team: Red Alert Media
Timescale: February-July 2011
- To make sure that awareness of the event spread throughout the county to attract more visitors
- To raise the profile of the festival as one of the main annual events in the town.
STRATEGY AND PLAN
The agency pushed stories about volunteers and the organising committee before inviting the local BBC radio station to become a media partner.
After confirmation of each music act, the PR team offered interviews to local media. An overall
media relations drive took place during the final month.
MEASUREMENT AND EVALUATION
The campaign achieved regular pre-event publicity in local newspapers, on local
radio and on local websites.
The Chronicle & Echo published a festival pull-out for the first time. Radio Northampton broadcast the festival live for the first time.
Attendance increased from 3,000 people in 2010 to more than 5,000 on the family Friday night, with 15,000 visiting overall. The event made a profit for the first time.