Nintendo UK's marketing director Dawn Paine to join Universal Pictures

Nintendo UK's assistant general manager and marketing director Dawn Paine is leaving to join Universal Pictures UK as its new vice-president of marketing.

Dawn Paine: leaving Nintendo
Dawn Paine: leaving Nintendo
Paine starts at Universal on 5 March and will oversee marketing, communications and publicity for the UK Home Entertainment division.

She joins Universal after 10 years at Nintendo UK, where she was involved in the launches of the Wii, Nintendo DS and 3DS.

Paine said: ‘After an incredible, transformative 10 years at Nintendo, the time is now right for me to throw myself into an exciting new adventure.’

Her move comes after the gaming giant struggled to fill its vacant head of UK comms role following the departure of Robert Saunders to Apple in April 2011. It finally hired Jo Bartlett from its UK PR agency Good Relations in December.

Ian Foster, Universal regional MD, UK & Latin America, said: ‘We are very pleased to welcome Dawn aboard. Her track record makes her an ideal choice for this position.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR