Exposure is charged with promoting the brand as reaching 'a new level in chic cosmetic lingerie'.
Hannah Macleod, Exposure fashion director, said: 'Scandale’s heritage in girdles, and the growth of the shapewear market, make this anticipated launch such a great opportunity for Exposure. We are looking forward to helping women own a little bit of Paris chic.'
One of Exposure’s first projects is to help raise awarness of Scandale’s Sirène Collection, which vows to bring 'vintage elegance bang up to date' with new fabrics and technology.
Exposure will be the global hub for the brand, managing PR agencies in key international and fashion markets.
The appointment comes hot on the heels of American shapewear brand Spanx hiring EdenCancan as its first retained UK PR agency ahead of a revamp of its product range.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins