Vintage French shapewear label Scandale brings in Exposure for global relaunch

Vintage French shapewear label Scandale has called in PR support ahead of its global 2012 relaunch.

Scandale: 'a new level in chic cosmetic lingerie'
Scandale: 'a new level in chic cosmetic lingerie'
The lingerie brand was established in the 1930s and has appointed Exposure as its international consumer PR agency.

Exposure is charged with promoting the brand as reaching 'a new level in chic cosmetic lingerie'.

Hannah Macleod, Exposure fashion director, said: 'Scandale’s heritage in girdles, and the growth of the shapewear market, make this anticipated launch such a great opportunity for Exposure. We are looking forward to helping women own a little bit of Paris chic.'

One of Exposure’s first projects is to help raise awarness of Scandale’s Sirène Collection, which vows to bring 'vintage elegance bang up to date' with new fabrics and technology.

Exposure will be the global hub for the brand, managing PR agencies in key international and fashion markets.

The appointment comes hot on the heels of American shapewear brand Spanx hiring EdenCancan as its first retained UK PR agency ahead of a revamp of its product range.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.