Alcohol Concern recruits Emily Robinson for revamped comms role

A charity striving for improvements in alcohol policy and treatment has refocused its top comms job as it seeks to reposition in a tough economic climate.

Alcohol Concern: striving for improvements in alcohol policy
Alcohol Concern: striving for improvements in alcohol policy

Alcohol Concern has created the position of director of fundraising and campaigns, bringing in Emily Robinson to fill the role. Her position will replace that of Nicolay Sorensen, the director of policy and comms, who left in July.

Robinson’s role will see her handling comms around high-profile issues such as the Government’s alcohol strategy, which is expected to be published next month.

She joins Alcohol Concern from the Local Government Association, where she was head of public affairs and campaigns.

Robinson said: ‘This an exciting time to be joining Alcohol Concern, with the Government’s alcohol strategy due soon, reform of the licensing system and the challenge of major changes in the health service, which could have an impact on the quality and availability of treatment and support for those with alcohol problems and their families.’

The change in title reflects the charity’s need to refocus on its non-fee-paying network of donating supporters. It has found that the traditional paid membership of health authorities and voluntary groups have had their funding cut during the downturn.  

Robinson will have responsibility for taking forward the organisation’s campaigns, with an increased focus on joint work between volunteering groups.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.