London Stock Exchange Group hires Social 360 to monitor chatter

London Stock Exchange Group has called in a social media monitoring company for the first time.

London Stock Exchange: social media monitoring
London Stock Exchange: social media monitoring

The appointment of Social 360 comes after months of reviewing monitoring companies by the group’s comms director Victoria Brough.

Brough told PRWeek: ‘The world is changing and our business is becoming more diversified – so monitoring what people are saying about us has become increasingly important.

‘We wanted a company that would do more than just fire off automated reports that show every mention of our name or abbreviations.

‘Social360 has people that understand our business and can make decisions on what is important and what to include in our daily summaries.’

While social media monitoring is widespread in consumer PR, its use remains relatively limited in the corporate market. But news events, such as the ongoing Occupy London Stock Exchange protests, have seen corporates like the LSE increasingly referred to on social media platforms such as Twitter.

Social360 is charged with providing the London Stock Exchange Group’s international communications department with daily insight and analysis. Its brief includes monitoring social media discussion relevant to the group’s brands and services, including LSE, Borsa Italiana, Aim and FTSE. 

Paddy Herridge, COO, Social360, added: ‘The breadth of the London Stock Exchange Group operations and the specialisms it has, combined with the challenges a three-letter abbreviation such as LSE presents, means that it requires a human-filtered approach to provide the insight that the comms team need.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.