£1m Queen Elizabeth Prize for engineering in PR drive to boost industry

Queen Elizabeth Prize to bring in comms help to get public interested in engineering.

David Cameron: at the McLaren Technology Centre (PA Photos)
David Cameron: at the McLaren Technology Centre (PA Photos)

A flagship £1m Government-backed engineering award is poised to appoint agency support in an effort to turn around the UK's flagging interest in engineering.

Funded by an endowment from companies such as BAE Systems and BP, the Queen Elizabeth Prize for Engineering will be awarded biannually to engineers, with the aim of promoting the profession.

The £1m prize attracted wide media interest when it gained the backing of all three party leaders at its launch last November.

PRWeek has learned that Edelman is poised to scoop the brief, alongside brand and web specialist Landor Associates.

Tony Blair's former aide Anji Hunter, the prize foundation's director, last week held talks with a number of full-service agencies to discuss the work. She told PRWeek that the brief calls on consultancies to 'excite people about engineering'.

She said: 'What the agency has to do is ensure that the public understands engineering and wants to get involved. It's a really exciting challenge for an agency and they've all risen to it.'

The brief includes promoting the importance of UK engineering to consumers, corporates, academics and schools. It also includes brand design and website development.

Speaking at last year's launch, the Prime Minister said: 'I hope this prize will go some way to inspire and excite young people about engineering, so that they dream of becoming engineers as they once did in the age of Stephenson and Brunel.'

All three party leaders attended the award's launch event. The Government has identified engineering skills as a key driver of economic growth.

The foundation, a charitable trust, is chaired by former BP chief executive Lord Browne.

About the prize

  • The £1m prize will be awarded to individuals or teams of any nationality, directly responsible for 'advancing the positive application of engineering knowledge'.
  • The day-to-day running of the prize is managed by the Royal Academy of Engineering, and an international judging panel is expected to be appointed next month.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.