Record figures as PRWeek Top 150 reveals incomes

Fee income surged through the half billion pound mark in 2000,

according to the PRWeek Top 150 league table of the UK's top PR

consultancies.



More than pounds 600m was billed to clients, a rise of 21 per cent on

the 1999 figures. Strong PR activity in the volatile dot.com sector, and

an acquisition frenzy fuelled the growth.



For the first time also, the big three parent companies - Interpublic's

Allied Communications, Incepta Group and Chime Communications - split

out their figures to reveal the position of real brands. Weber Shandwick

Worldwide tops the league, with Citigate Dewe Rogerson and Bell

Pottinger Communications second and third.



Staff numbers rose sharply by 17 per cent, moving rapidly towards the

8,500 mark, while client numbers broke another barrier, climbing ten per

cent to more than 7,100.



The fastest-growing agency during 2000 was Gnash Communications, which

capitalised on the dot.com boom and bust with a fee income rise of 154

per cent. Buchanan Communications topped the league for highest fee

income per head, averaging pounds 156,628.



Supplement/Leader, p10.



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