DIARY: Perverted Science W1 puts 'cutting edge' PR needles on the record

Irritated at being tarred with the same brush as those suited,

champagne swigging PR 'It' girls and boys of yesteryear (pre-dot.com), a

younger band of 'cutting-edge PROs' are striking out on their own.



And what better way to instigate a small industry revolution - and

assert yourselves in the path of the stony-faced over-30s - than to

start your very own, er, social night.



Perverted Science is to be held every first Monday of the month in

trendy Portland St, London - for W1, not Shoreditch, is the

neighbourhood of a new PR generation, organisers claim.



The brainchild of the regular event, at The Social Bar is Martin

Bundock, a young (25) hot-shot account director and part-time DJ master

wizard from Joe Public Relations.



'The public perception of PR needs to be changed, as the new generation

can't relate to the likes of Sophie Wessex. It's not full of suits

partying all the time. The industry has changed greatly, more so with

dot.coms.



We are creative professionals like any other, who like to work hard and

party - but we're more cutting edge,' he says. 'Perverted Science is

where like-minded PR creatives, with an interest in bleeding-edge music,

fashion and design, can meet. It's a fresher scene.'



Bundock has been quick to realise that your own back yard can be a

successful bedrock for change: 'Some of the older lot at JPR are still

into 80s music, but we're slowly turning them around.'



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