Luxury lingerie retailer Rigby & Peller calls in Publicasity to boost audience appeal

Luxury lingerie retailer Rigby & Peller has brought in Publicasity in a bid to appeal to new audiences.

Rigby & Peller: looks to appeal to new audiences
Rigby & Peller: looks to appeal to new audiences

Rigby & Peller owns several boutique stores in shopping locations such as Knightsbridge, Mayfair, Chelsea, Westfield, Bluewater and Cambridge.The firm has held the Royal Warrant of Appointment as Corsetieres to HM Queen Elizabeth since 1960.

Publicasity won the PR and social media account following a three-way pitch and has been charged with renewing perceptions of the brand to appeal to new audiences.

Commenting on the appointment, Rigby & Peller’s retail director Sharon Teasedale said: ‘Rigby & Peller is more than a fashion brand, so it is important that our agency partner is able to communicate our messages effectively off- and online through a highly targeted approach.’

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