Northern Ireland launches agency search as it seeks to boost tourism

The Northern Ireland Tourist Board is searching for an agency to help it develop consumer and corporate campaigns to promote it as a destination to the whole of Ireland.

Giants Causeway: Northern Ireland attraction
Giants Causeway: Northern Ireland attraction

The £650,000 brief will see the winning agency devise and implement a consumer campaign within the Republic of Ireland and Northern Ireland to increase public awareness.

In addition, NITB is seeking occasional support for the corporate comms team to increase public awareness and positive media coverage of tourism affairs.

The brief calls for an agency with 'three years of experience in providing similar tourismbased PR support using a full mix of integrated PR services to increase public awareness and positive media'.

The appointed agency will be expected to provide the full mix of integrated PR services including press releases, media interviews, photo calls, press launches and media liaison as well as strategic advice.

The brief is aimed at promoting short breaks and day trips, NITB's product portfolio, key events and general news and business items.

An agency will be on board for an initial period of one year, with the option to extend by three more years.

NITB declined to comment any further than the pitch document outlines.

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