Trinity Mirror, publisher of the Daily Mirror, has acquired Communicator Corp, the digital comms company that specialises in email marketing and mobile comms, for £8m, as it seeks to expand its digital marketing offering. The publishing group is looking to become less reliant on its core print assets of national and local newspapers.
TV viewing via the internet is beginning to plateau, according to the latest BARB tracking survey. Of 4,000 adults asked, 15 per cent said they watched TV via a PC, laptop or tablet in the seven days up to 13 November, compared with 14 per cent for the same period last year. It said this apparent slowdown in growth may be due to the increased availability of personalised video recorders in the UK and the availability of catch-up services on connected TV devices.
David Walliams and former Strictly Come Dancing judge Alesha Dixon are to join Amanda Holden and a returning Simon Cowell on Britain's Got Talent, as ITV aims to reverse the show's ratings decline. The show starts in the spring.